'Black is Human' campaign addresses disparity of COVID-19 impact on the African American community

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Photo by Andrea Piacquadio from Pexels
Urban News Staff Reports

In response to the devastating impact COVID-19 continues to have on the African American community, Burrell Communications Group is releasing a video PSA entitled "For Jason" as part of its "Black is Human" initiative. 

The PSA pays tribute to Detroit Transit Authority veteran, Jason Hargrove, who died in late March from COVID-19 complications after posting an impassioned plea for public safety via (Facebook) social media. The video quickly went viral, garnering more than 805,000 views and 23,000 reshares as it brought national attention to the dire need for all essential workers to be armed with personal protective equipment.

"We are proud to support those most affected by the COVID-19 pandemic and hope that other industry leaders will join us in our mission to provide much-needed resources to vulnerable communities," says Fay Ferguson, Co-CEO, Burrell Communications Group.

According to the McKinsey & Company report, COVID-19: Investing in Black Lives and Livelihoods, 39% of jobs held by Black workers (seven million jobs in all) are vulnerable as a result of the COVID-19 crisis, compared with 34% for White workers. The majority of Black workers, by the very nature of their jobs, are putting their lives and health on the line to provide necessary goods and services to our society.

The "For Jason" PSA will be distributed across top-tier African American broadcast and digital media outlets, including TV One, Black News Channel, Revolt TV, iOne, Rolling Out and Bounce TV.  The campaign's goal is to raise awareness of the severity of COVID-19 within the African American community, and provide streamlined access to critical and relevant information, via the Black is Human webpage.

For more information on the Black is Human initiative, visit: www.blackishuman.com

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